The art of the cocktail,
decoded.
Fashioned exists because mastery shouldn't be a secret. That's been our philosophy since we opened our doors on New Year's Eve 2006 — share everything, hold nothing back. The recipes, the frameworks, the reasoning behind every decision in the glass. Three books and nearly two decades of bartenders trained later, we're bringing that same curriculum online. Not a simplified version. The real one.
Nearly Two Decades of Excellence.
Best-Selling Books
Bars Worldwide
People Trained
Awards Won
From Our Bookshelf
Tools worthy of the craft.
The same glassware, bar essentials, and home goods used behind the stick at Death & Co — now available for your home bar. Beautiful, functional, and built for daily use.
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James Beard Award
Book of the Year
Tales of the Cocktail Spirited Awards
The New York Times
Featured as a cornerstone of the cocktail renaissance
Bon Appétit
Best cocktail bars in America
Best-Selling Books
3 books, hundreds of thousands of copies sold worldwide
From a side street in the East Village to wherever you are right now.
Death & Co opened in January 2007 in a small, dark room on East 6th Street in Manhattan. No gimmicks, no theme — just an obsessive commitment to what was in the glass and the connection that cocktails built. The bar won Best American Cocktail Bar and World's Best Cocktail Menu at Tales of the Cocktail in 2010. From there came books, more bars, and an incredible worldwide community.
Through all of it, one thing stayed constant: we taught everything we knew. To our bartenders, in our books, across our bars. Fashioned is that same teaching instinct, made for your screen, available anywhere, built to last.
The Fashioned Standard
Creative Rigor
Every recipe we've ever published has been tested, tasted, and refined until it was its best possible version. We bring the same standard to every lesson. We don't teach shortcuts. We teach the foundational “why” behind every move — because a bartender who understands a drink can fix it.
Hospitality First
A technically perfect cocktail is only as good as the hospitality that accompanies it. Death & Co was built on the belief that the feeling a drink creates matters as much as what's in it. Connection runs through everything we teach.
Absolute Quality
From the clarity of the ice to the sourcing of the botanicals, we believe that the smallest details define the greatest experiences. "That's damn delicious" is our benchmark. Not interesting, not never-done-before. Delicious — in a way that's immediately obvious and maybe hard to explain. Every module in Fashioned is built toward that standard.
About our team
Founded by Gin & Luck
We're the team behind Death & Co, Close Company, Midnight Auteur Hotels and the award winning books, Death & Co Modern Classic Cocktails, Cocktail Codex, and Death & Co Welcome Home. To learn more about our team, head over to our websites, Death & Co and Gin & Luck, and follow us on Instagram.